BMI View: We project Serbian consumer electronics spending will grow by about 8% in US dollar terms in 2013 to US$1.2bn. Macroeconomic headwinds originating from the eurozone mean consumer spending is unlikely to return to pre-2008 growth levels for many years. Serbia is one of the poorest markets in Central and Eastern Europe. Stubbornly high unemployment will constrain household spending in the short term, while elevated inflation will impinge on real purchasing power. However, economic growth, rising disposable incomes and the development of organised retail infrastructure are forecast to drive longer-term growth. Sales of flat-screen TV sets and feature-rich notebook …
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