BMI View: The Jordanian market has experienced a volatile 2012, and the medium-term outlook contains some uncertainty. Our outlook for Jordan notes there is limited growth left in mobile subscriptions, with subscription additions dependent on lower income rural areas and refugees from Syria. However, there are positives as operators have made progress in terms of their strategies for developing mobile content and additional services that will generate stronger ARPUs in the longer run. For instance, data connectivity revenues should grow as mobile broadband continues to boom, but wireless data services also open to door to other potentially lucrative VAS such …
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