BMI View: We expect difficult trading conditions to persist in many segments of Bulgaria’s consumer electronics market in 2013. Retail sales remained in negative territory for much of 2012; however, we expect fiscal policy to be broadly supportive of household consumption ahead of planned elections in 2013. Declining house prices, which create a negative wealth effect and extremely low consumer confidence, are set to keep household spending subdued in the coming months. However, growing affordability will drive consumer electronics purchases, with prices of key products such as notebooks and flat-panel TV sets dropping considerably. Growth areas will include smartphones, TV …
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