Executive Summary BMI View: Hungary’s mobile market is mature, with opportunities for growth concentrated in encouraging subscribers to upgrade their handsets or move to faster data services. The market posted a contraction in Q412, the latest period of available data, and operators are focusing on generating revenues by attracting postpaid subscribers. The fixed-line sector has surprised many with its robustness. Against the standard trend of mobile substitution, the the number of fixed-line subscribers actually increased this quarter. While we do not expect that this trend will continue over the long term, it is indicative of the success of bundled packages …
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