BMI View: Switzerland remains one of the most lucrative telecoms markets in Western Europe, and globally. Subscription growth continued and LTE was launched in 2012, with a competitive LTE market in place from June 2013. However, at the same time ARPU declined sharply as price competition has intensified. Even after this decline, Switzerland remains one of the highest value mobile markets globally, underpinned by high incomes and demand for advanced services. We believe it has subscription growth potential exceeding many of its developed market peers, while high incomes and technological literacy creates strong foundations for higher capacity service growth ie …
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