BMI View: We have a bright outlook for China’s consumer electronics market as low device penetration in key categories such as smartphones and PCs will combine with rising incomes to drive sales growth. Lower prices are a major driver of demand growth in AV and smartphone segments, with average smartphone prices projected to fall below RMB1,200 within BMI’s forecast period from 2013 to 2017. We expect market value will grow by around 10% in 2013 and we expect growth momentum will be maintained over the medium term. The government’s rural consumer electronics subsidy programme should continue to drive sales of …
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