BMI View: We project Serbian consumer electronics spending will grow by about 7% in US dollar terms in 2013 to US$1.2bn. Serbia is one of the least developed consumer electronics markets in Central and Eastern Europe. With penetration of many consumer electronics devices being lower than in many regional peer countries. PC household penetration, despite more than doubling over the previous five years, remains at below 30%, while smartphone penetration of around 15%, is below the European average, and could more than double over the next two years. Stubbornly high unemployment will constrain household spending in the short term, while …
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