As the widespread popularity of intelligent terminals as well as the improving acceptance of the pay-to-play, China mobile phone game market has seen skyrocketing development since Q4,2012. In H1 2013, China mobile phone game industry experienced blowout growth with the market scale bagging RMB5.013 billion, up 66.1% month-on-month or up 135.3% year-on-year, equivalent to the market scale throughout 2012 and with the proportion in the internet gaming market making up 13.03%. The boom of China mobile phone game market attracts hefty capital inflow. From 2012 to August, 2013, a wave of mergers and acquisitions was triggered in China mobile phone …
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