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Monday, 15 July 2013

The Mobile & Tablet Advertising Market: 2013 – 2020:Information Technology & Telecommunication Market Research Reports

Information Technology & Telecommunication Market Research Reports
The Mobile & Tablet Advertising Market: 2013 – 2020
Jul 1st 2013, 06:20, by jayshree

Synopsis Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount …

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