Because of the influences from the technological upgrading of products and related policies, the sales revenue of China’s digital cameras showed the fluctuation trend during 2009-2012. But with the improvement of national economy and living standards as well as the increasing market of consumer electronics products, it is predicted that the sales revenue of digital cameras will increase in the future few years and will reach CNY 85 billion by 2017. In 2012, Canon, Nikon and Sony ranked the top three positions in China’s digital camera market with the accumulative attention shares of more than 70%. The commercially available consumer-level …
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