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Friday, 11 October 2013

China TV Shopping Industry Report, 2013:Information Technology & Telecommunication Market Research Reports

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China TV Shopping Industry Report, 2013
Oct 11th 2013, 00:00, by swapnil

In 2009, the State Administration of Radio Film and Television (SARFT) released Opinions on TV Shopping Channel Construction and Management and Notice concerning Strengthening Management over TV Shopping Video Advertising and Home Shopping Programs in succession, which made China's TV shopping market more standardized, with market size up to RMB58.67 billion in 2011 and RMB70.12 billion in 2012. For TV shopping companies, there are two influential types of business models: first, companies or professional shopping channels established by local TV stations themselves; second, companies operated by buying television time. Broadcast television system-managed TV shopping channels by virtue of their own …

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