Rising ownership rates of devices like smartphones and portable computers are among the main drivers of changing what consumers buy and how they do it. This global briefing details the most important current and future developments in consumer electronics and how these will impact a range of FMCG industries. Euromonitor International’s Understanding the Techsumer: How Technology is Changing Global Consumption global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be …
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