Executive Summary BMI View: Austria is home to one of the most developed telecoms markets in Europe, with high penetration of mobile and broadband services. However, Austria’s all-important mobile market reported slower than expected growth in 2012 and Q113 as the weaker domestic economy weighed on consumer spending and made operators’ low-cost no-frills services more appealing than ever. Market saturation also has a role to play in the slowdown of growth and operators must work harder to extract more value from the customers they already have. The postpaid user base contracted slightly as a result and was buoyed only by …
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