BMI View: Having reached maturity, there is little prospect of more growth to be had in the Portuguese mobile market, leaving broadband as the only real opportunity in the industry. However, ongoing economic woes continue to put pressure on consumer wallets and encourage them to cut down spending on nonessentials. The fluctuating subscriber numbers are as much a result of the market’s maturity as it is the performance of the economy. It will be difficult to upgrade subscribers to higher tariffs and more spending on value-added services. Broadband, both fixed and mobile, offers most growth potential, but upgrade opportunities will …
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