BMI View: Hungary’s mobile market is mature, with opportunities for growth concentrated in encouraging subscribers to upgrade their handsets or move to faster data services. Migration strategies have been adopted by operators as overall growth opportunities have diminished – with total mobile subscriptions declining each quarter of 2012. Meanwhile, the fixed-line sector has surprised many with its robustness. Against the standard trend of mobile substitution, the the number of fixed-line subscribers actually increased in Q113. While we do not expect that this trend will continue over the long term, it is indicative of the success of bundled packages and faster …
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