BMI View: The challenging economic conditions in Bulgaria mean we expect difficult trading conditions to persist in many segments of Bulgaria’s consumer electronics market in 2013. Declining house prices, which create a negative wealth effect and lower consumer confidence, are set to keep household spending subdued. However, growing affordability will drive consumer electronics purchases in key areas such as tablets and smartphones, while prices of other products such as notebooks and flat-panel TV will also become more affordable. Growth areas in 2013 will include smartphones, TV sets and tablets; however, it should be noted that some of this growth will …
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