BMI View: The Iranian consumer electronics has many attractive underlying features, such as a large population and low penetration of PCs and smartphones, meaning significant opportunities still exist for vendors. However, this potential will not be realised in the coming years, barring a dramatic turnaround in the political situation. US trade sanctions apply not only to devices but to components from US companies, and with sanctions tightened they are affecting companies that simply prioritise access to the US market above Iran. A further drag on sales growth comes from the actions of Iranian authorities to restrict access to internet content. …
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