BMI expects the China consumer electronics market will grow by around 10% in 2013. We forecast headline consumer spending to grow at 10% in 2013 and 2014, which marks a downward revision from our previous forecast of 8.4% for both years. The government’s rural consumer electronics subsidy programme should continue to drive flat-screen TV sets and other products and electronic vendors and retailers are expanding and adjusting strategies to take advantage of this opportunity. Vendors will look to newer technologies such as Smart TVs, LED TV sets and 3D TV sets, to drive sales. Smartphones are estimated to account for …
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