BMI View: Greece’s telecoms market remains under pressure on numerous fronts, with consumer spending being reined-in as a result of the government’s latest austerity measures. Were the market less reliant on prepaid services, this would seep through to the telecoms sector only gradually. However, this is not the case and we have already seen mobile ARPUs contract sharply in H212 and Q113. Meanwhile demand for broadband connections appears undimmed and around half of new handsets sold in Q412 were, reportedly, smartphones. It would seem that mobile and broadband services are more of a necessity for cash-strapped Greeks than might have …
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