BMI View: The Bulgarian IT market is one of the least developed in Europe, with relatively low penetration of hardware among consumers and enterprises. It also trails many of its regional peers in terms of adoption of new technologies such as cloud computing and Big Data analytics. Despite these challenges, and the drag on short-term performance due to economic weakness, there are positives for the medium-term outlook. The low PC penetration rate means there is potential for vendors to tap into demand from firsttime buyers and upgrades/replacements – in contrast to more developed markets. We expect adoption of cloud services …
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